How do we optimize the return of our brand equity in an unpredictable world, and produce evidence that we’re making a difference to our target groups? Building a strong and clear brand is about insights into their business as well as the world.
- How do we touch people in a way that creates emotion, affects them and leads to action?
- How do we inspire our employees to make them want to live and breathe our brand every day?
- What makes us interesting and relevant to our target groups now and in the future?
The questions in a strategy are many, but the insights from them are absolutely crucial for the success of the brand.
READ MORE ABOUT HOW WE WORK WITH STRATEGY
THE RIGHT BRAND STRATEGY LIFTS YOUR BUSINESS
To create a strong, profitable and trustworthy brand you need to start from the inside and find the core of the business; truths that create good relationships with employees and customers. These will then be formulated, packaged and communicated to the right channels both internally and externally in a clear, credible and professional manner, fully in line with the business strategy.
The entire company is reflected in the brand.
At Mecs we have developed a process that expands your brand strategy and communication platform in a successful and relevant way. The process is carried out in several steps along with selected people at the company. The strategy is then implemented in the organization in line with various marketing activities. We create a brand platform that leads the way to a better business. The entire organization gets a common direction for further development, market planning, communication, and its way of acting both internally and externally. It will be a more fun, easier and more successful daily life.
WE TAKE YOUR BRAND FROM WORDS TO ACTION
A brand strategy works as the glue between business strategy and the brand. It’s a strategic policy document that focus on the core business. It describes who you are, what you do, what you stand for and how to be successful now and in the future. The strategy is the basis for your brand. Everything that you do and offer, what promises you make to employees and customers, and how you prove that it's accomplished in a trustworthy manner is described in this document.
A brand strategy typically includes:
- Situation analysis
- Business idea and vision
- Corporate culture and core values
- The brand personality
- The brand promise
- Uniqueness /differentiation
- Added value
- Employer branding
- Strategic development areas
- Internal support and training
Communication activates the brand
Once we have determined what the brand should stand for, a communication platform is required for how we should tell the world. It works like a compass that easily defines the expressions for words, images, tonality and graphics in all kinds of marketing and communication. The communication strategy answers the questions of what audiences should feel, think, know and do when they meet the brand.
The concept of the idea captures the target group
For a brand to be successful, there’s more required than just clear and thoughtful strategies, it also needs the brand/products/services to be presented in the right way and marketed with strong, clever and successful communication concepts. Communication that is highly creative that speaks to the customers on both a ractional and emotional level. When you put it all together, a communication platform is a guiding manner that simplifies all activities, both internally and externally.
A communication platform includes:
- Target groups and target groups adjustments
- Proof that what we say is true
- Graphic identity
- Communication concept
- Channel strategy
- Implementation internal/external
Throughout 2017 Mecs has been working to increase visibility and reinforce GARO’s unique innovative power in a technology-driven and competitive market. How? Through a new brand strategy and communication concept that ensures strategic goals and supports growth. A concept we call Futuresmart.
A long and integrated collaboration since 2011. The objectives are for the communication to support the strong growth that NIBE currently facing nationally and internationally. During 2014-2015 NIBE outsourced their marketing to Mecs to develop and ensure the concept "Energy for life"
Mecs mission was to develop a new branding strategy and communication platform for Gerdmans inredningar. The purpose to clarify and strengthen Gerdmans as a brand, and take the step from being a mail order company to become a strong player on the digital market.
The repositioning of a distinguished and traditional car company that wants to eveolve from an ordinary car dealership to a service oriented advisor. A brand strategy where we initially focused on the internal company culture.
Through a new branding strategy and communication platform Hafa has repositioned from being “a lot of bathroom for the money” to a supplier of premium designed products for all your bathroom needs.
Development of a new brand, logotype and strategy.
Development of a new brand strategy for a golf facility with wonderful opportunities in a lovely environment.
A communication plan with heart and soul
Big opportunities but also a lot of challenges. A new brand in a fiercely competitive market needs a clear strategy to differentiate themselves on the market.
Keep it simple!