Hafa bathroom group AB was founded in 2006 after Hafa AB acquired Westerbergs badrum. Hafa Bathroom Group is one of the largest bathroom groups in Scandinavia with a revenue of 206 million SEK and 82 employees in 2014. The company operates affiliated companies in the other Nordic countries.
Mecs mission: moving the Hafa brand to the premium segment in bathrooms.
Repositioning from “a lot of bathroom for the money” to “DESIGN FOR YOU”
Strategy: Branding strategy, communication platform Scandinavia
Concept: Designed for you
Production: idea and concept, visual identity, packaging design, shop in shop solutions, campaigns, copy, film, photo, print etc.