HAFA

Hafa Bathroom Group

Hafa bathroom group AB was founded in 2006 after Hafa AB acquired Westerbergs badrum. Hafa Bathroom Group is one of the largest bathroom groups in Scandinavia with a revenue of 206 million SEK and 82 employees in 2014. The company operates affiliated companies in the other Nordic countries.

Mecs mission: moving the Hafa brand to the premium segment in bathrooms.

Repositioning from “a lot of bathroom for the money” to “DESIGN FOR YOU”

Strategy: Branding strategy, communication platform Scandinavia

Concept: Designed for you

Production: idea and concept, visual identity, packaging design, shop in shop solutions, campaigns, copy, film, photo, print etc.